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From low visibility to stronger search presence

A focused SEO campaign for an interior design business that had strong work to show, but limited visibility in organic search

Client
Interior Design Business

Location
Austin, Texas

What We Did
Technical, On-page, and Local SEO

Timeline
6 Months

Our Strategy

Fix the technical foundation first, improve local visibility, then build pages around the services potential clients are already searching.

  1. Months 1 and 2

    Fix the foundation

    • Improved page titles, headings and on-page structure
    • Reviewed indexing, sitemap, and crawlability issues
    • Improved page speed and mobile performance
    • Mobile load time cut from 6.8 to 2.1 seconds
  2. Months 3 and 4

    Strengthen local visibility

    • Optimized the Google Business Profile
    • Refined business categories and service information
    • Improved location and service signals across the website
    • Strengthened local citations and business information
  3. Months 5 to 6

    Build pages people search for

    • Created focused service pages for key interior design services
    • Developed supporting location and project content
    • Improved internal links between related pages
    • Added relevant content around services and client needs

What’s included

The results

Search clicks stayed flat while we fixed the foundation, then climbed with each phase.

2.9x
Increase in website traffic from May to September

1K+
Monthly visitors reached by September

650+
Additional monthly visitors gained since May

September
Strongest month for website traffic

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